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:::Macromedia News:::

MACROMEDIA AND CASIO BRING MACROMEDIA FLASH PLAYER TO CASIO PDAs
Users Can Download Player, Original Macromedia Flash Content From myCasio.com


Consumer Electronics Show, Las Vegas, NV—January 7, 2002—Macromedia, Inc. (NASDAQ: MACR) and Casio Computer Co., Ltd. today announced that Macromedia Flash Player for Casio's Pocket PC and Windows CE based PDAs, including the BE-300 Pocket Manager and the new E-200 running the Pocket PC 2002 OS, will be available later this month. Macromedia Flash, one of the most distributed pieces of software in the history of the web, is the standard for delivering effective web interfaces and engaging, branded experiences online. Macromedia Flash Player for Casio PDAs will be available for download as part of the myCasio.com service at www.mycasio.com.

"Casio and Macromedia are both committed to ensuring device users have the best possible online experience, and Macromedia Flash is a crucial technology to make that happen," said Mark McCabe, head of creative development, Casio U.S. Research and Development Center. "Our myCasio.com service will give users the Macromedia Flash Player to install, as well as access to quality content, including games, entertainment and applications, to immediately see the possibilities the technology offers."

"Macromedia Flash is used to deliver compelling content and rich applications, and Casio users will have a wide range of unique mobile content at their disposal with the availability of Macromedia Flash Player," said Beth Davis, senior vice president, Macromedia. "With the myCasio.com service, users will immediately be able to experience great Macromedia Flash content and mobile applications specifically tuned to play on their Casio PDAs."

Casio is working with leading Macromedia Flash content developers including Smashing Ideas, idearage, Red i Studios, and others to create custom Macromedia Flash content for the myCasio.com service. This Macromedia Flash content will be available to myCasio.com subscribers through content channels that can deliver games, animation, and applications. More than one million Macromedia Flash developers can also take advantage of these channels to deliver content to a waiting audience.

Moxi Digital and Macromedia Partner to Embed Macromedia Flash Player into Next Generation Home Entertainment Platform

Consumer Electronics Show, Las Vegas, NV—January 7, 2002—Moxi Digital, Inc. (formerly Rearden Steel Technologies, Inc.), a developer of advanced platforms and products for enhanced home entertainment, and Macromedia, Inc. (NASDAQ:MACR), today announced that Macromedia Flash Player 5 is a key component of Moxi's new entertainment platform, the Moxi Media Center.

Moxi, which also today unveiled the details of its product strategy and vision for dramatically enhancing and improving the home entertainment experience (see separate releases), will integrate the Macromedia Flash Player 5 throughout its entire platform including its user interface, the Moxi Media Guide, and core entertainment applications.

Moxi also plans to apply its software and hardware expertise to innovatively use Macromedia Flash for its media rich, intuitive, real-time user interface complete with advanced graphic effects. Since Macromedia Flash is central to the platform, graphic designers and user interface designers can develop for the Moxi Media Center using the software with which they are already familiar to create cost-effective customized user experiences. The relationship between the two companies enables the more than one million members of the Macromedia Flash developer community to easily create unique applications for Moxi's new home entertainment platform.

"The Moxi Media Center is the first platform to allow cable and satellite providers and content companies to utilize the user interface as a marketing, branding and entertainment vehicle. By integrating Macromedia Flash into our advanced platform, we're able to accelerate the development of our applications in addition to offering our partners the ability to easily create rich, customized experiences for their subscribers," said Steve Perlman, founder, president, and chief executive officer of Moxi Digital, Inc. "We're committed to partnering with category leading providers like Macromedia in order to offer the highest possible level of service and flexibility."

"The broad integration of Macromedia Flash across the Moxi platform clearly attests to the strength, versatility, and ease-of-use provided by Macromedia Flash," said Kevin Lynch, chief software architect, Macromedia. "Moxi has developed an exciting next generation entertainment platform that takes advantage of Macromedia Flash to quickly deliver rich, intuitive applications. This agreement clearly demonstrates the commitment of both organizations to advancing interactive technology and transforming the user experience."

From a customer perspective, the integration of Macromedia Flash throughout the Moxi Media Center provides Moxi's partners a flexible platform for delivering revenue-generating applications to consumers. In addition to being able to easily author new content, either themselves or by working with third party developers, partners can easily develop Macromedia Flash content for delivering an incredibly rich and highly customized interactive experience to consumers including: quickly and easily developing unique and dynamic user interfaces or skins; creating branded environments within the Moxi Media Guide; and integrating relevant e-commerce opportunities (i.e. up-sell a consumer the new DVD movie of their favorite actor).

The licensing agreement between Moxi Digital and Macromedia expands upon the existing relationship that began last year when Macromedia participated in Moxi's first round of funding through an investment from Macromedia Ventures.

MACROMEDIA ANNOUNCES FREE COLDFUSION SERVER 5 DEVELOPER EDITION

San Francisco, California—January 7, 2002—Macromedia, Inc. (NASDAQ: MACR) today announced the immediate availability of Macromedia ColdFusion Server 5 Developer Edition. This free, non-expiring, full-featured edition works on a single computer to enable customers to develop applications for ColdFusion Server 5, a leading web application server. To download the server, visit www.macromedia.com/go/cfdeved.

"Macromedia wants to make it as simple as possible for people to realize the benefits of using ColdFusion Server to deliver robust web applications," said Jeff Whatcott, Director, ColdFusion Server Business, Macromedia. "ColdFusion Server 5 provides the most approachable, cost-effective solution for creating interactive user experiences, and the developer edition puts that power into the hands of developers at no cost."

ColdFusion Server 5 offers major enhancements in development, administration and performance to customers such as StoneAge.com, Binney & Smith, and American Power Conversion. A new integrated charting engine, advanced full text searching, and new language features enable faster development of business applications. Extensive new administrative tools reduce the time and costs for deploying and managing ColdFusion applications. ColdFusion 5 also delivers a significant performance increase - running some applications as much as three times faster than ColdFusion 4.5. For complete details on ColdFusion 5 features, visit www.macromedia.com/coldfusion/.


A free, 30-day trial version of Macromedia ColdFusion 5 UltraDev 4 Studio is also available online, combining the code-editing strengths of ColdFusion Studio 5 with the leading visual authoring environment of Dreamweaver UltraDev 4 for developing dynamic web applications. This studio integrates the leading development environments for ColdFusion applications, providing developers with a productive toolset for creating, managing, debugging, and deploying powerful web applications for ColdFusion Server 5.

 

 

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